The Importance of Telling People You Exist
It’s incredible how many people create a product, get their supply chains ready, have an incredible store front or business model and then still get no customers! Why is this? BECAUSE NO ONE KNOWS THEY EXIST! No matter how great your product is, no one will ever care to by it if they can’t find where to buy it or even know what it is. Remember that outflow is one of the most vital things you can do in the beginning. The more viral your product or service goes, and the more people are talking about it the greater your chance of success.
Whether it’s getting ads in a newspaper or writing about it online get out there! In fact, have a concert right smack in the front of your office building with all proceeds going to cancer research, just make sure everyone knows exactly who you are and where they can buy your product.
Find out exactly how people want to use your product and why they would use it and then promote it with that in mind! Don’t just guess and check. Make you’re product irresistible and well known through surveys, field studies and even direct phone calls.
Some Simple Marketing Tips
1. Have clear goals and purposes? Before doing anything online you need to decide what is at the core of your businesses’ problem. For instance, are people just not finding your website, or are they getting there and then not making purchases. While both of these clearly have a similar end impact on your bottom line, they are handled in very different ways. By starting out with a full understanding of what needs to be improved you will be able to correct it much more efficiently. Making sure you have definite goals and purposes will also help by making sure you can see your own progress as statistics improve.
2. Keep your friends close and your competition closer. While focusing on your own production is important, keeping tabs on what your competitors are doing can be equally as vital. Periodically check the websites of your main competitors and see if they added anything you like or your customers might appreciate. If they did don’t just replicate it, find a way to improve upon it. By doing this it will help you stay current with online trends and hopefully get you thinking of ways to become innovative.
3. Use social media to your advantage. All businesses, but especially small businesses, rely on word of mouth advertising, and there is no better way for your customers to interact than on social networking sites. The simplest way to utilize social media is by making a fan page for your business. It allows you to promote your website to those who will be most benefited by it. It also gives your customers an opportunity to provide feedback of possible improvements, and hopefully talk about how great your product/service is, making them a free spokesperson to their friends.
4. Don’t be afraid to admit your website has flaws. It is important to realize that no matter how much work has been put into your website there is always something that can be improved. Never be afraid or too proud to admit something needs changed. The longer you put off improving your website or an aspect of your marketing, the more potential customers you’re letting go to competitors.
5. Make sure your content is up-to-date. No matter how great your website may be, if the content you are providing is not relevant, people will not visit it. While I’m not saying to overload your site with as many videos and articles as you possibly can, a consistent stream of useful information can draw traffic at a higher rate. At the same time you must make sure that all the content on your site is focused around your business so you are not just bogging down your viewer with information they don’t need.
Promotion & Outreach = Leads
Many businesses fail after a few years or even a few months because they stop reminding their clients that they exist! While it is very important to focus on clients you have, in order to grow as a company, you must constantly be generating new leads. Any stagnation in this department will cause a decline in your business.
Take a look at any thriving company you have bought a good or service from recently. You'll find they continue to let you know about product updates and company news. For example, Apple is never satisfied with their existing number of customers. If you have bought something in the past they will fight to get you to purchase again. If you have sworn off Apple products all together, ads are in place to constantly tell you what you are missing. It’s important to hone in on your target market, but promoting as a means of educating others about your industry will allow for more potential clients.
DON’T abuse an e-mail address that someone gave to you by sending them three e-mails a day, but DO tell them about updates on your companies products and the direction you are headed in. Asking for feedback on previous purchases or what they would like to know about in your industry is another great way to acquire customer participation.